Product Development - Starting At The Beginning

Its a very big part of our job thinking of new ideas and developing new products to keep our little business going.  Seeing a new product launch looks easy, sometimes even obvious but take it from us it's not. Inspiration is one thing, little sparks of excitement about the way a colour looks against another or a flicker of an idea that takes root in your chest and turns to butterflies as it grows is the easy bit.  However these initial flickerings often don't come to anything because the dots don't join up.   Its one thing to have a good...

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