New arrivals for your new arrivals!

Our very first product was a baby print and 15 years later we are still thought of by many as a business that produces baby products and decor.  We still love designing for the smalls in our lives and still believe that baby decor doesn't need to babyish and gender specific. This school of thought was pretty unusual 15 years ago, everything for boys had tractors on and everything for girls had princesses on.  We have never once used a tractor or a princess on any of our designs and in fact we even try and avoid colours that are associated with specific genders.

We have 3 sons and all of them have been brought up in a very gender neutral way.  They played with whatever they liked, two of them did ballet, two of them did football, one of them loved cars. They've all had long hair at various stages of their lives and we avoided anything that labelled them.  Letting them play with dolls has not made them 'gay' or 'straight', having long hair has not made them a 'girl' or a 'boy'.

Despite the various comments over the years (from mainly older generations) they are well adjusted and confident young people who know who they are and what they like.